Our Story
The idea for ‘The Fruit that Loves itself’ children’s book came about when Frank and Jefton met in 2016. The seed was planted. They realised they had a shared desire to create something of real value for their community - something they could be proud of.
Inspired by the magic of parenthood, Frank started to write and the seed began to germinate. Enthused by how quickly the rhyming verse found its way onto paper, he shared it with Jefton, who was straight on board as the illustrator. The Fruit That Loves Itself quickly took on a life of its own and sprouted into the passion project they’d been searching for.
Creating a children’s book about fruit, diversity and self-acceptance is an opportunity to help reverse the negative parts of our culture, which can lead to comparing ourselves to others, materialism and low-self worth.
Our mission is to spread the power of self-love by creating a fresh and positive narrative for our children. #selflovenotlikes